Design Lab: DIY Your Website
Time & Location
About the Event
Are you a savvy entrepreneur or new business owner with an incredible passion? Done with your business plan and have a clear idea of who your target market is? You have an established logo and good sense of your brand but not confident about your tech skills and you need a website? Looking for some guidance around how to produce a professional website but don’t have an agency budget? This design lab offers you the opportunity to DIY your website, with the support and guidance of a design professional.
In this design lab you get the support of a professional to guide you through setting up and publishing your business website. Once you sign up for the course, you receive a packet of work that must be completed before the date of the lab. This packet walks you through creating a website map, writing all of your website copy and gathering the tools and graphics you will need to complete your website. The instructor is available through a course slack channel for any questions you have as you are working through the material. On the day of the lab you arrive with nine other powerful business owners ready to tackle the task of a website! In a supportive and open environment, the instructor walks you through choosing a template, uploading your content, linking your social media pages, starting your blog or online store, re-sizing graphics for a perfect fit, connecting your domain name and how to set up a system for regular updates. At the end of the day, all of you walk out of there with a website that is LIVE and the confidence to manage your website moving forward.
Why Design matters
For every $100 a business spends on design, they receive a $225 return in profit.
75% of customers admit to making judgements about a company’s credibility based on their design.
94% of a customer’s first impressions are design related.
Introduction: how to go about it
Putting together your first business website, or upgrading to a larger site, is a big task. Not only do you need to be pretty tech savvy, but you also have to be aware of how the website flows and if it is user friendly. Oh and the website needs good copy and a clear call to action. Website builders, like Squarespace, Godaddy and Wix would have you believe making a website is the easiest thing in the world. How many times have you seen ‘one hour to a beautiful website’ and think about that domain name you pay for that isn’t being used? Well you aren’t alone Girl. Really, website builders tell you its easy because that is what sells their memberships. The hard part is writing your copy, gathering your images, deciding on your core messages and being able to work all the tech. In this website pre-work guide, you will learn how to prepare everything you’ll need to finish your website. Getting your content together is half the battle. Deciding on your website’s main goal is critical, and all of these factors can happen before you even start looking for a template! Here you’ll learn how to get prepared so your website can be an easily managed affair and you can get on with the business of being a boss.
How to make a website map
A guide to writing copy
A guide to images for my website
A suggested list of tools/resources
Extra components of a website
So I have a website, now what? Free marketing resources
This course is meant for businesses that have a solid idea of their brand and have an established logo.
Can commit to bringing a laptop on the day of the lab
Are signed up for a website account with one of these website builders: squarespace, wix, bigcartel or godaddy, by the date of the design lab.
You know what your domain name is going to be or have already purchased one.
Hello, I am Angela Soliz and I am a brand designer. I studied design, social movements and communications at Carnegie Mellon University, the University of Arizona and Arizona State University. In 2011 I signed on with GLSEN Phoenix and the ADL of Arizona to create and run an LGBT youth network for the city of Phoenix. We successfully reached over 1000 high school students in the first year. I continued to learn and practice marketing and communications for both non-profit and for-profit business. I started my own independent design studio in 2018. I have had the privilege of working on marketing campaigns for the YWCA of Southern Arizona and The American Association of University Women. I have worked with start ups around the country in developing stand out brands. In 2020 I signed on to be the Brand Director for Boss Women Unite- a movement and message close to my heart. I do believe we rise by uplifting each other!
Hiring an agency to design your website will cost around $5000. Hiring a website designer to customize a template for you on squarespace or wix or wordpress or Godaddy will still cost between $2000-$3000.
The Design Lab: DIY Your Website is only $300, and you get the support and guidance of a seasoned professional.
Please email us directly if you are interested in a payment plan option.
Scholarship spots are available. You can download the application form here and send us a copy at firstname.lastname@example.org or bring it by our office 1130 E Pennsylvania st Suite 507 Tucson AZ 85745
Scholarship link: https://forms.gle/vqyyhM4XE4qprAvL8
***Deadline to register for class is Monday, March 16, 2020 After this date class will be closed.
” I’m very happy with the results of choosing Angela to develop my company’s brand. Very easy to work with and thorough. Absolutely planning on returning for further design work.”-Carlos Figueroa, Maiz Tucson
- Design Lab: DIY Your Website$300$3000$0